Our Story

Our Founder

Salt Society was founded in 2024 by Danae Kirikino, chasing a dream of creating jewellery.

The name "Salt Society" reflects the brand’s philosophy—just as salt is essential to every meal, Salt Society jewellery is essential in effortlessly elevating your everyday looks. And the saying, “Everything gets better with Salt” captures the brand’s essence, that small touches can that make a big impact.

The “Society” part of the name speaks to the desire to create more than just a brand—it’s about building a community. Wearing Salt Society means joining a collective of genuine, resilient individuals. It’s a celebration of self-expression and connection.

As a proud Tūhoe wahine, Danae’s Māori culture plays a central role in Salt Society. Her values of whakapapa, mana (integrity), and resilience guide both the designs and the ethos of the brand. Blending cultural significance with contemporary style to create jewellery that is both meaningful and modern.

Salt Society is about empowering people to feel their best everyday. With ambitious goals to grow into a globally loved independent brand, Danae invites you to be part of the journey, celebrating authenticity, and confidence with Salt Society.

Our Ethos

At Salt Society, we are driven by a commitment to craftsmanship, creativity, and community.

Our approach is grounded in a deep respect for heritage, but also in the belief that true beauty comes from embracing individuality.

We create jewellery not just as an accessory, but as a tool for self-expression. Every piece is designed with the intention of enhancing the confidence and resilience of those who wear it.

Guided by the principles of integrity, innovation, and inclusivity, Salt Society is more than just a brand—it’s a community where creativity thrives, and authenticity is honored.

We aspire to build a brand that fosters connection and inspires others to feel proud of who they are, every day.